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Advertising Age - American Demographics
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Mobile-Home Market in Flux, but Warren Buffett Finds a Road to Profit
LOS ANGELES (AdAge.com) -- Warren Buffett this decade became the nation's No. 1 manufacturer of mobile homes -- or, as the industry prefers to call them, manufactured housing -- by acquiring Clayton Homes and bankrupt Oakwood Homes in 2003 and 2004, the two worst years for mobile-home shipments in decades. Good timing by a famed contrarian? We'll see.
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As the Wealthy Splurge, Overall Spending Jumps
LOS ANGELES (AdAge.com) -- Consumer spending keeps surging as the rich keep splurging. Consumer spending on goods and services last year jumped 6.9%, according to Bureau of Economic Analysis data. That figure, which compares annualized, seasonally adjusted third-quarter spending vs. 2005, marks the biggest growth since the bubble year of 2000.
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Consumers Cite Past Experience as the No. 1 Influencer When Buying
LOS ANGELES (AdAge.com) -- It's time to rediscover the true meaning of Christmas: shopping. So how do consumers decide what to buy? In a survey by GfK Roper Consulting, 83% of adults cited past experience with a brand as the most important factor in their purchase decisions. Quality and price -- issues often promoted in advertising -- ranked second and third. Personal recommendations came in fourth, highlighting the importance of word of mouth.
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Cloudy Housing Forecast Could Mean Dark Days for Consumer Economy
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According to National Income Data, Blue Is the Real Color of Money
LOS ANGELES (AdAge.com) -- Democrats are the party of the ... rich? It might seem that way, judging from new data on the richest and poorest states. Eight of the 10 states with highest median household income went blue in 2004, backing Democrat John Kerry. All 10 of the poorest were red states, voting for President Bush.
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