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Blink

Written by Lee Shupp

The Power of Thinking Without Thinking

Blink: The Power of Thinking Without Thinking is the latest book from Malcolm Gladwell, the best-selling author of The Tipping Point.

Gladwell focuses on our "adaptive unconscious", that which provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

While one must be wary of journalist's apparent love of the latest academic study (1 test in academia = truth), this is an interesting study of how we respond intuitively.

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