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Changing Minds PDF Print E-mail
Written by Cindy Frewen-Wuellner   
Tuesday, 28 November 2006

Changing Minds
Chaning Minds
This book, Changing Minds: The Art and Science of Changing Our Own and Other People's Minds, written by Howard Gardner, a psychologist and professor at Harvard, examines the factors involved in changing minds on significant issues, in politics, science, business and art.

Important study on cognition - how people change their minds from outside persuasion, in seven scales from individual to national, homogeneous and heterogeneous groups.

More info at Amazon

 
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