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How Industries Evolve PDF Print E-mail
Written by Christian Crews   
Tuesday, 28 November 2006

How Industries Evolve
How Industries Evolve
Anita McGahan's work, How Industries Evolve: Principles for Achieving and Sustaining Superior Performance is one of the best studies of how industries change over time due to how external threats impact their different internal structures.

McGahan uses a favorite futurist tool, the 2x2 matrix, to uncover how industries evolve based on threats to core assets, core activities, or both. Well-researched and inclusive of most past research, this book provides a dynamic view of industries very helpful to the creation of alternative future scenarios.

More info at Amazon
 
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