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The Medici Effect

Written by Lisa Bodell

Tuesday, 28 November 2006

The Medici Effect

The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures provides us with an interesting 'how to' approach to creating a fertile breeding ground for innovation.

Author Frans Johansson, a former CEO of an enterprise software company, draws on case studies to demonstrate how innovations occur when people see beyond their expertise and approach situations actively, with an eye toward putting available materials together in new combinations.

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