Las Vegas, NV - March 2004

The Association of Professional Futurists (APF) invites you to join your colleagues as we explore multiple realities and how they impact the work of futurists, clients, and society.

A combination of social, economic, and technology forces are creating opportunities to manipulate, simulate, control, edit, and mediate experience, ultimately shifting our notions about “a reality” to one of “multiple realities”. These altered realities in turn are giving rise to novel lifestyles, economic markets, and political power. Immigrant communities, tourism in a security age, the digitization of experiences, and a host of other trends are increasingly moving the economy from “real” experiences to artificial and virtual ones. This shift will spawn new product categories, create competition in peripheral or currently unknown places, and challenge our ability to plan and act.

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