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Global Aging and Sports: The Impact of Aging of the World's Population on the World of Sports |
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Written by Kenneth Harris
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Monday, 14 January 2008 |
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This study conducted for Sports Business Research Network of Princeton, New Jersey, and completed in October 2006 discusses in detail the reasons why the world's population is aging and aging more healthily and shows that this trend is dramatically changing the world of sports. It then develops 4 scenarios for how aging and sports trends may interact until mid century and recommends strategies for sports and fitness businesses to follow in light of these trends.
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Perspective