Lisa Bodell, founder and CEO of futurethink, contributed an article to the innovation issue (#5) of FO/futureorientation , a publication of the Copenhagen Institute of Future Studies.

FO is a magazine published six times a year and is written by the Institute’s analysts and by external experts from the private sector and the world of international research. FO has been on the Danish market for 30 years. Issues can be found at: www.cifs.dk/en/tidsskrift.asp .

From the article:

"Organizations can achieve higher growth and stronger competitive advantage by borrowing techniques from sales to manage innovation. Doing so will help management better frame its programs and generate ideas, while improving the way it qualifies and funds innovation proposals."