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Strategic Foresight: The Power of Standing in the Future PDF Print E-mail
Written by Nick Marsh, Mike McAllum and Dominique Purcell   
Sunday, 25 June 2006


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...the Power of Standing in the Future
Strategic Foresight: The Power of Standing in the Future  makes a functional business case for foresight.

The authors,  Nick Marsh, Mike McAllum and Dominique Purcell, take an organizational development approach to foresight, and they do so in plain language.

A five-step process is advocated – Establish the case, build a future view, reconceive the sector, reconceive the business, and implementation. Various case studies of business foresight projects are provided.

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