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Strategic Foresight: The Power of Standing in the Future | Strategic Foresight: The Power of Standing in the Future |
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| Written by Nick Marsh, Mike McAllum and Dominique Purcell | |
| Sunday, 25 June 2006 | |
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The authors, Nick Marsh, Mike McAllum and Dominique Purcell, take an organizational development approach to foresight, and they do so in plain language. A five-step process is advocated – Establish the case, build a future view, reconceive the sector, reconceive the business, and implementation. Various case studies of business foresight projects are provided. |
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